SilverStar Mountain Resort is a year-round mountain destination near the city of Vernon, BC. SilverStar is mostly knowns as a sport activities destinations with good ski and snowboarding hills, but this resort is much more than that.

The rebranding will focus on this fact to target those individuals, groups and families who may see this resort just for a winter activity. They will understand that they can enjoy their time no matter how they enjoy the outdoor and mountains of SilverStar, because there is everything for any taste!

Rebranding with their new slogan “Can be seen in eaach season” wants to show that it is worth coming here even if you live in a far place. The goal for rebranding is to attract more people to the resort and differentiate the SilverStar mountain resort from other competitors.