The Challenge

SilverStar Mountain Resort is widely recognized for its ski and snowboarding terrain, but that reputation overshadowed its identity as a true four-season destination. Many visitors saw it only as a winter resort, leaving its year-round outdoor experiences overlooked.

The Goal

Reposition SilverStar as a vibrant, four-season mountain destination with something for every visitor — from families to adventure seekers — and expand its audience beyond winter-focused guests.

My Approach

I developed a brand narrative centered on year-round exploration. Visuals and messaging emphasize the diversity of SilverStar’s seasonal activities, supported by an approachable yet adventurous design direction. The new slogan, “Can Be Seen in Each Season,” anchors the identity and clearly communicates the resort’s full-season potential.

The Outcome

A refreshed brand system that highlights SilverStar’s four-season appeal, differentiates it from competitors, and encourages visitors near and far to discover the resort’s experiences any time of year.