Unplugging Devices Problem: The problem is unnecessary plugged in devices at home which do nothing but are using energy, they are called vampires. Target Audience: Students between 18 to 30 who live in Vancouver are. Ideal Outcome: Target audience become more aware of their energy usage, start to unplug their devices before leaving their house and help to reduce their carbon footprint. Message: Unplugging your electronic devices (phones, laptops) can save a lot of energy each year and it will help lower ocean acidification consequently. It is just a second, unplug your device and protect the oceans.